Agro companies face a marketing gap: the board demands revenue growth, but strong marketing directors are scarce outside Moscow — and one wrong hire costs a whole season. That is why agro holdings and mid-size farms increasingly choose a fractional CMO: C-level management without a full-time salary.
On paper, hiring a marketing director looks like a salary line. In reality it is a project with hidden costs:
Total first-year cost: RUB 6–9M with no guaranteed outcome. A fractional CMO starts in a week and costs RUB 150–300K per month all-in — with a contract, KPIs and weekly reporting instead of promises.
Market and competitor analysis, positioning, media plan for 6–12 months. Concrete channels, budgets and qualified-lead criteria — no water.
I manage your in-house marketers and contractors — up to 7 people. You get a team without hiring and HR risks.
Transparent spending plan and efficiency control of every ruble. Seasonal budgets follow your crop cycle, not the calendar.
End-to-end analytics, unit economics, CAC, LTV, ROMI, stage-to-stage conversions. Weekly numbers, not monthly slides.
"You approve the strategy and budget — I execute and report with numbers every week."— Vyacheslav Shubin
Agro marketing is not e-commerce with a field background. Five factors change everything:
A generalist from e-com will burn your budget learning these rules on your money. You need someone who speaks both agro and numbers.
| Metric | Point A | After 6 months |
|---|---|---|
| Revenue (UAE, B2B consulting) | baseline | +20% |
| Cost per lead | $350 | $200 (−43%) |
| Repeat sales | baseline | +30% |
| Lead processing time (RU project) | 45 min | 8 min |
In the agro media segment I built AgroCom (agrokomnews.ru): a content engine with daily grain price quotes and weekly raw-milk monitoring. Result: Dzen articles with 100+ reads each, first organic search clicks within six weeks of the SEO start, and a monitoring page that became the market reference for purchase prices by region.
More verified numbers — in the cases section.
| Criterion | In-house CMO | Fractional CMO |
|---|---|---|
| Monthly cost | RUB 250–400K + ~30% taxes | RUB 150–300K all-in |
| Time to start | 2–3 months of hiring | 1 week |
| Wrong-hire risk | On you: severance + restart | Shared: contract + KPIs |
| Team management | Own team only | In-house + contractors |
| Analytics setup | Depends on the person | Included, end-to-end |
| Flexibility | Fixed salary in low season | Scale with the season |
| Reporting | Ad hoc | Weekly, by revenue |
Agro company with RUB 50M–2B revenue; sales exist but there is no system; you launch a new product or market; you prepare for exhibitions and tenders and want them to pay off.
You look for "an SMM person to run ads"; total marketing budget is under RUB 100K/month; you expect guarantees without giving access to sales and margin data.
From a free 30-minute audit to fractional CMO and risk-sharing partnership.
View formats →UAE, Thailand, Russia: revenue, CPL and conversion metrics from projects I managed personally.
View cases →In 30 minutes I will show 3 growth points in your marketing: where leads leak, which channels are underused, what to change first. No obligations, no sales pitch.
Or message me directly: Telegram