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Fractional CMO · Marketing consulting

Marketing management on outsourcing: strategy, lead generation, analytics

External marketing director for B2B companies in Russia and abroad. I run marketing as a system: strategy, team, budget, reporting — you approve, I execute.

+20% revenue in 6 months · UAE
−43% cost per lead: $350 → $200
10+ years in marketing management

In marketing and sales since 2008 · Worked with

Caterpillar Pochta Bank KLUCHAVTO Dorf Metrix Development Pilot telematics UAE - Consulting
Owner's pain points

Marketing exists but delivers nothing — or there is no marketing, but you need clients

I solve these situations as an external CMO. No extra theory — only practice with numbers.

01

Marketing exists, results don't

  • Budget is spent — unclear on what
  • Ads don't work, budget drains
  • Marketers quit, contractors disappear
  • No transparent numbers for decisions
02

No marketing, need clients

  • No system for attracting clients
  • Dependence on a single channel
  • Competitors take the market
  • No growth or scaling strategy
03

New markets needed

  • Launching abroad — unclear where to start
  • Russian-speaking business in UAE, Thailand, CIS
  • Unclear which channels work in a new country
What I do

I manage marketing as a system, not set up ads by hand

I am not a media buyer and not an SMM specialist. I am an external marketing director — C-level, without a full-time salary.

  • Strategy Market and competitor analysis, positioning, 6–12 month media plan
  • Team Managing in-house marketers and contractors — up to 7 people under my control
  • Budget Transparent spending plans, efficiency control of every ruble
  • Analytics End-to-end analytics, unit economics, CAC, LTV, ROMI, stage-to-stage conversions
  • Result Qualified leads and revenue, not clicks and reach
Cases

Numbers from real projects — not textbooks, not courses

Every result on this page is verified. These are projects I managed personally.

UAE · UAE-Consulting

Revenue growth and lower cost per lead in consulting

+20%revenue in 6 months
−43%CPL: $350 → $200
+30%repeat sales
$400K+clients in half a year

Managed a team of 7: marketing + sales. Rebuilt the funnel and stage-to-stage conversions.

Thailand · Construction company

From naming and concept to media plan — full launch cycle

×2qualified leads
100%lead plan completion

Developed product concept, naming, go-to-market strategy, sales department regulations. Implemented the touchpoint methodology.

Russia · Sarmat SZ

Lead processing automation in construction

45→8 minlead processing time
+22%conversion to sale
−30%cost per qualified lead

Set up CRM, call tracking, end-to-end analytics. Implemented weekly lead generation reporting.

Read

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Niche

Fractional CMO for Agro Companies

The same model through the lens of a seasonal industry with long B2B cycles.

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Get a free marketing audit

I will show where you lose clients and money. No obligations.

Engagement formats

From a one-off diagnostic to partnership

Four levels of involvement — choose what you need right now.

01 / Audit

Express diagnostic

Free · 30 minutes

I show 3 growth points in your marketing. You see where the money leaks.

02 / Strategy

Strategy session

RUB 50–100K

Deep audit + 6-month action plan with numbers.

03 / Management

Fractional CMO

RUB 150–300K/mo

Full marketing management, 3–6 month contract.

04 / Partnership

Fixed + % of growth

After 6 months

Risk-and-reward sharing model for mature clients.

Why me

Live cases, not theory

I don't sell courses and don't consult from textbooks.
I manage marketing and show the result.

10+
years in marketing and management
C-level: marketing director, budgets and teams. Fluent English.
7
people under my management
Marketers, analysts, contractors. You get a team without hiring and HR risks.
4
industries in the portfolio
Agro holdings, construction, consulting, manufacturing. I understand business, not just marketing.
Free audit

I will show where you lose clients and money

In 30 minutes we review your marketing. You get a concrete action plan — no obligations, no sales pitch.

Where leads leak Which channels are underused What to change first

Or message me directly: Telegram