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Service · Marketing Management
Updated: October 2, 2026

Fractional CMO: a turnkey marketing department without hiring in-house

I take over B2B company marketing: strategy, team, KPI, reporting - by regulation, not by mood. From $1,000/mo for weekly control.

📋
CMO regulation: 12 points you get at the start A PDF document with processes, KPI, reporting and responsibility zones. Sent after the review.
VG
Vyacheslav Gots · Fractional CMO 15+ years B2B marketing · 40+ projects · up to 3 years with clients · Russia, UAE, Thailand, South Africa
Get the regulation and a quote for your task →
✓ CPL $300→$10 in 3 mo ✓ 10 clients for $400,000 ✓ Agro, manufacturing, wholesale, IT

In marketing and sales since 2008 · Worked at

Caterpillar Pochta Bank KLYUCHAVTO Dorf Metriks Development Pilot telematics UAE - Consulting
Recognize yourself?

Four situations when you need an external CMO

01

Marketing exists, controllability does not

  • Reports about clicks and reach, not about revenue
  • Budget is spent - unclear on what
  • Decisions are made on feelings
02

Marketers burn out - you manage it yourself

  • Marketers quit, contractors disappear
  • Evenings go to ads and reports
  • No person responsible for the result as a whole
03

Need growth or a new market

  • Entry into UAE, Thailand, federal level
  • You need CMO level but no budget for full hire
  • Launch of a new product or direction
04

Department exists but does not pull the task

  • In-house marketer - but strategic level is missing
  • Contractors do "as asked", not "as needed"
  • No unified system of metrics and priorities
Filter

Who we fit - and who we do not

✓ WHO WE FIT
  • Manufacturing, agro, wholesale, export
  • B2B companies with a check from $1,200
  • Marketing budget from $2,000/mo
  • Ready for systemic work for 3+ months
✗ WHO WE DO NOT
  • B2C retail with a low check
  • Startups without product and revenue
  • "Just need an SMM guy"
  • Lead guarantees by price
Methodology

Five contours of managed marketing

Marketing is not a set of channels but a system of five linked contours. If one sags - money goes into the void. I build all five, not "launch ads".

01

Positioning

USP, segments, product matrix

02

Funnel

Stages, conversions, loss points

03

Channels

Selection per task, unit economics

04

Team

Hiring, management, regulations

05

Analytics

End-to-end, ROMI, weekly digest

Typical leak: 30% of requests die in the rush of sales-department processing. Before pouring traffic, we fix inter-stage conversions - otherwise the budget burns for nothing.
Channels

Which channels we take on - and how we decide yours

Not "we can do everything", but we pick 2-3 channels for your task and measure them in money, not clicks.

ChannelWhen we take itEntry thresholdWhat we measure
Yandex DirectDemand already formed (searching "head-on")from $600/mo budget + margin per leadCPL → ROMI, brand-query share
SEO + contentDeferred demand, long deal cycle3+ month horizonTraffic → requests → cost per lead
VK / TG AdsAudience tested by hypothesesfrom $400/mo for testingCPL by segments, lead quality
Industry trade showsB2B niches with live show culture (agro, manufacturing)Preparation audit 60-90 days aheadRequests from the stand, cost per contact
Email / retentionBase exists and repeat salesBase from 500 contactsOpen rate → revenue per email

Avito and blogger seeding we take only if we calculated unit economics before the start. Otherwise - no: a channel without a manageable lead price is not interesting to us, even if you ask.

Cases

Marketing management with numbers

UAE · Consulting

Managed marketing and sales, team of 7

+20%to revenue in 6 months
−43%CPL: $350 → $200
$400,000+attracted contracts in half a year

Rebuilt the funnel and inter-stage conversions, introduced lead-gen reporting.

Read case →
Russia · IT monitoring service

CPL cut 30x via a new channel and partner network

$300 → $10cost per qualified lead
×3.5client growth per quarter
60%new clients from partners

Moved from expensive cold channels to a partner network with complementary SaaS. Rewrote messaging for the new audience pain points.

Read case →
Russia · Sarmat SZ

System instead of chaos: CRM, analytics, regulations

45→8 minlead processing
+22%conversion to sale

Implemented end-to-end analytics and weekly reporting - the owner sees the result, not the process.

How I build the work

First month + 30/60/90 cycle

Week 1

Immersion

Access to analytics, CRM, accounts. Express audit. We agree on result metrics.

Weeks 2-4

Strategy

6-month plan: channels, budget, funnels, inter-stage conversions. You approve.

30 days

First launches

2-3 priority channels launched, analytics set up, first managed traffic flowing.

60 days

Optimization

Turned off ineffective, scaled working. CPL and ROMI reached planned values.

90 days

System

Marketing works without your daily participation. You read the digest and see numbers.

Honesty block

We do not sell a lead stream. We build a system that delivers it without us

MY RESPONSIBILITY ZONE
  • ✓ Strategy and channel priorities
  • ✓ Traffic and its quality
  • ✓ ROMI and budget payback
  • ✓ Managing team and contractors
  • ✓ Weekly reporting
YOUR RESPONSIBILITY ZONE
  • ✓ Processing inbound leads
  • ✓ Decisions on deals and prices
  • ✓ Product and its quality
  • ✓ Access to CRM and accounts
  • ✓ Timely payment of budgets
Economics

Fractional CMO vs staff, agency and freelancer

Staff CMOAgencyFreelancerFractional CMO
Monthly cost$3,000-5,000 + taxesfrom $2,500$600-1,800from $1,000 all-in
Responsibility for resultblurredfor hours and servicesfor tasksfor ROMI and revenue
Start speed1-3 months hiring2-4 weeks1 week1 week
Controllabilityone personby contractas it goesregulation + KPI + report
Risksquitting, downtimeconflict of interestvanished, got sickcontract, scales up and down
Anchor: a staff CMO is $3,000-5,000 salary + 30% taxes + vacation + risk of quitting in 6 months. A fractional CMO is a director function as a service: you pay for management and result, not for office presence.
Team and artifacts

Who works and what lands on your table at month end

Strategist

Priorities and product matrix

Direct specialist

Yandex Direct and VK Ads

Analyst

End-to-end analytics and dashboards

Content

Articles, cases, mailings

Design

Creatives and landing pages

What you get at the end of each month:

  • ✓ ROMI report - payback per channel
  • ✓ Next-month plan - with budget and forecast
  • ✓ Updated regulations - as the system develops
  • ✓ Weekly digest - 15 minutes to read
Working conditions

How we work - and who we do not take

What we need from you

  • ✓ Access to CRM and ad accounts
  • ✓ Direct contact with the decision-maker (owner / CEO)
  • ✓ Staged payment by completed work
  • ✓ 3-month contract with termination after the first

Who we do not take

  • ✗ Without access to numbers and analytics
  • ✗ "Do something for $600"
  • ✗ With expectation of lead guarantees by price
  • ✗ With a request for "gray" methods
How to start

Three entry steps - from free to full management

STEP 1 · FREE

Express review · 30 minutes

I show 3-5 budget-leak points in your marketing. No sales, no obligations.

Book →
STEP 2 · FROM $600

Full marketing audit

15-20 page report + 3-month plan. Cost credited to management.

Details →
STEP 3 · FROM $2,000/MO

Full management

Strategy, team, KPI, reporting. 3-6 month contract.

Discuss →
Questions

Frequent owner questions

How does a fractional CMO differ from an agency?
An agency sells you hours and services and is interested in selling more. I am on your side: my job is to make marketing bring revenue on a smaller budget. I manage both contractors and in-house marketers, including agencies, and hold them accountable for results.
How much does a fractional CMO cost?
From $1,000/mo for weekly marketing control, KPI and reporting. Full management with a team - from $2,000/mo. This is 1.5-2 times cheaper than a staff CMO with taxes and hiring risks. The format is fixed in a 3-6 month contract.
What is included in the from-$1,000/mo tier?
Weekly marketing control, KPI dashboard, reporting to the owner, strategy sessions every 2 weeks. If you need full management with a team and contractors - from $2,000/mo.
I have no in-house marketer. Is that a problem?
No. I build the contour around the task: hire executors or connect vetted contractors, set processes and manage them. You get a marketing department without building it yourself.
Do I need to fire my marketing department?
No. Most often the in-house marketer stays and works under my management: they do operations, I am responsible for strategy, KPI and results. Team-change decisions are made together after the audit.
How fast do you start?
Week one - access and express audit. By the end of month one - approved 6-month strategy. By month three - a working system with reporting. You would not even have hired a staff director yet.
Can I start with consulting instead of management?
Yes. The strategy-session format ($600-1,200) is an audit and a 6-month plan you implement yourself. If you later hand over management - the session cost is credited to the retainer.
How do you differ from a freelancer-marketer?
A freelancer is one executor who sets up ads and writes texts themselves. I am a director who builds a system: I hire and manage a team, am responsible for ROMI and revenue, give regulations and reporting. The scale and controllability are different.
What is the minimum ad budget needed?
For Direct - from $600/mo plus margin per lead. For VK/TG Ads - from $400/mo to test hypotheses. If the budget is smaller - we start with SEO and content marketing (3+ month horizon) or with an audit to understand where to direct the first money.
What if the result does not satisfy me?
A 3-month contract with termination possible after the first month. KPI and control points are fixed at the start: if the numbers do not add up - we analyze causes and adjust the strategy. My job is for you to see results in numbers, not promises.

What else may be useful

Service

Marketing & Sales Audit

$600

Teardown of funnel, analytics, team and budget. Action plan with numbers in 7-10 days.

Details →
Service

B2B Lead Generation

per project

Funnels, inter-stage conversions, qualified leads instead of clicks.

Details →
Service

End-to-End Analytics

per project

From click to money in the till: CAC, LTV, ROMI, budget transparency.

Details →

Start with a free review

In 30 minutes I show which marketing-management format gives growth at your budget. I send the CMO regulation (12 points) after the meeting.

Or message me directly: Telegram