Not theory from textbooks. Every article below is a project I ran or a method I use in audits — with the figures that came out of it. Start with the cases if you want proof, with the playbooks if you want to do it yourself.
In marketing and sales since 2008 · Worked at
Corporate services in the UAE. 30 leads → 20, but 9–10 qualified instead of 4–5. A competitor weakness became the USP guarantee. Full funnel and unit economics.
Read case →Infrastructure monitoring. Cold channels burned budget; a partner network with complementary SaaS cut CPL 30× and delivered 60% of new clients in one quarter.
Read case →5 parameters on the surface, 20+ columns underneath, a rival's funnel read from artifacts, and a mandatory analytical note. Without the note, any table is dead.
Read playbook →What the role actually covers, what it costs, and an honest checklist of when outsourcing beats a full-time hire.
Read article →The same model through the lens of a seasonal industry with long B2B cycles and thin margins.
Read article →30 minutes: I look at your marketing and tell you where you lose clients and money. No obligations, no sales pitch.
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